SPAR Ireland Partners with Sprint Stars for European Athletics Championship Campaign

April 19, 2024 IN THE CATEGORY: Sport sponsorship

SPAR Ireland partners with Irish record-breaking Sprint Stars, Rhasidat Adeleke and Israel Olatunde, to support a competition. One lucky shopper plus a friend can win a VIP fan experience at the 2024 European Athletics Championships in Rome.

Sprint Stars

Israel Olatunde, Ireland’s swiftest athlete, launched the competition with a call to Rhasidat Adeleke. As she has been living in Texas since 2021, he asked what Irish comforts she can’t live without.

Prize for two

SPAR Ireland is calling on the Irish public to show why they are known as the best fans in the world by sending support messages for Rhasidat and Israel. The most unique, passionate, and energetic message will win a 3-day trip for two. The winner will personally deliver a custom SPAR care package filled with Irish comforts to the sprint stars in Rome. The prize includes flights, accommodation, and VIP passes to the European Athletics Championships.

Support makes difference

Rhasidat Adeleke, speaking about the competition said: “I’ve set myself ambitious targets for this season and cannot wait to go toe-to-toe with the fastest athletes in Europe. It means the world to me that I can compete alongside a close friend like Israel and represent my family, friends, community, and the people of Ireland. Support truly can make the difference between winning and losing, and knowing that I’ve got the backing of SPAR Ireland and the nation means so much.”

“As an organisation with 28 years of supporting European and Irish athletics, we know that even the best individual performances are built on support and teamwork.” proudly added Colin Donnelly, the SPAR Ireland Sales Director.

Source: SPAR Ireland

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About SPAR Ireland

SPAR is one of Ireland’s largest convenience retail groups, and has been serving communities in Ireland for over sixty years. From the time it opened its first store in Dublin in 1963, SPAR has been a leader in Irish convenience retailing, bringing consumers the most innovative products and in-store offerings. SPAR is part of leading retail and wholesale company BWG Foods UC and, with a presence in every county across Ireland, SPAR’s over 400 stores provide employment for 14,000 people locally.