SPAR Ireland partners with Olympic Gold Medallist Kellie Harrington

May 3, 2024 IN THE CATEGORY: Sport sponsorship

  • Eoin Sheehan, Chef, with Helen Lalor, SPAR Marketing Manager and Kellie Harrington, SPAR Brand Ambassador and Olympic Boxing Champion

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SPAR Ireland has launched a new series of innovative cooking videos featuring their Brand Ambassador, Olympic Gold Medallist Kellie Harrington, and Limerick-based chef Eoin Sheehan.

The six-part series, titled “Coaching Kellie”, is part of SPAR’s ongoing commitment to promoting healthy eating and lifestyles through its SPAR Better Choices initiative.

Focus on Healthier Eating

The “Coaching Kellie” series showcases Eoin Sheehan coaching Kellie Harrington in the kitchen as they create delicious and nutritious meals using products from the SPAR Better Choices range. This collaboration is aimed at practical meal preparation guidance, focusing on pre- and post-workout nutrition tips. As an Olympic athlete, Kellie’s insight into healthy eating brings authenticity and inspiration to the series.

Running from early April through to early July, the series culminates as Kellie heads to Paris for the 2024 Olympics. The first video shows Kellie preparing a High Protein Breakfast Frittata, ideal for refueling after morning training sessions. The six-part series will be supported by digital and social media campaigns.

Source: SPAR Ireland

Read more about SPAR Ireland


About SPAR Ireland

SPAR is one of Ireland’s largest convenience retail groups, and has been serving communities in Ireland for over sixty years. From the time it opened its first store in Dublin in 1963, SPAR has been a leader in Irish convenience retailing, bringing consumers the most innovative products and in-store offerings. SPAR is part of leading retail and wholesale company BWG Foods UC and, with a presence in every county across Ireland, SPAR’s over 400 stores provide employment for 14,000 people locally.