The new store is located outside the arrivals area of Terminal 2 and has been designed with a focus on convenience, catering to the needs of both travellers and airport employees. The product offer includes pre-packed foods, general food staples and impulse purchases.
In expanding the SPAR store network, SPAR Ireland identified a number of sites for development in high transit locations such as town centres and transport hubs, like Dublin Airport, which attract a higher volume of convenience customers. Since launching the strategy in October, SPAR has already opened seven new stores.
Commenting on the announcement, Colin Donnelly, SPAR Sales Director said: “We are delighted to have reaffirmed our long commitment to having a strong presence at Dublin Airport. Dublin Airport has been recognised as the fastest growing airport in Europe and, with more than 25 million passengers a year, it is a uniquely powerful platform for SPAR to showcase its high quality and competitively priced offering.
“Being awarded this contract is a testament to the positive contribution that SPAR has made to Dublin Airport’s retail offering since first opening in the mid 1990’s and the plans that we have to ensure that the convenience retailing needs of travellers and airport employees are well catered for.”
The opening of the new store forms part of SPAR Ireland’s wider €20 million expansion strategy, which includes plans to launch 40 new stores over the next two years.
Source: SPAR Ireland
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About SPAR Ireland
SPAR Ireland was established in 1963 and is operated by leading wholesale and retail company, BWG Foods. In 2014, 80% of the shares of BWG were sold to SPAR South Africa, with the remainder held by the original owners.
With a presence in every county across the Republic of Ireland, SPAR is one of the country’s largest convenience retail groups. In developing the business, SPAR Ireland has a long track record of recognising the strategic importance of introducing new retail formats. It operates three of the four SPAR formats: SPAR, EUROSPAR and SPAR Express, bringing consumers the most innovative products and instore offerings.
