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SPAR Ireland Cross Country Xperience a huge success

November 7, 2019 IN THE CATEGORY: Sport sponsorship

The inaugural SPAR Autumn Open Cross Country Xperience was hailed a major success by organisers, Athletics Ireland, as more than 2, 000 runners of all abilities competed at the magnificent Sport Ireland National Campus recently.

The purpose-built cross-country course, which will host the SPAR European Cross Country Championships in 2020, was in magnificent condition and provided a scenic and challenging route.

In addition to the elite races, recreational runners were afforded the unique opportunity to try out the course, cheered on by a large crowd of supporters, including many SPAR retailers.

Speaking on the day, SPAR Ireland Sales Director, Colin Donnelly said: “I would like to congratulate everyone who took part in the SPAR Autumn Open International Cross Country Festival and the SPAR Cross Country Xperience. It was a fabulous day and one that was thoroughly enjoyed by everyone.”

Source: SPAR Ireland

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About SPAR Ireland

SPAR Ireland was established in 1963 and is operated by leading wholesale and retail company, BWG Foods. In 2014, 80% of BWG’s shares were sold to SPAR South Africa, however, the existing shareholders remain involved in the business.

With a presence in every county across the Republic of Ireland, SPAR is one of the country’s largest convenience retail groups. In developing the business, SPAR Ireland has a long track record of recognising the strategic importance of introducing new retail concepts. It operates three of the four SPAR formats: SPAR, EUROSPAR and SPAR Express, bringing consumers a comprehensive range of innovative products and instore offerings.