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SPAR Ireland announced as official retail partner of Athletics Ireland

September 30, 2019 IN THE CATEGORY: Sport sponsorship

SPAR Ireland has become the Official Convenience Retail Partner of Athletics Ireland. As part of this partnership, support will be provided for a number of different Athletics Ireland initiatives including the Daily Mile, SPAR Fit4Class and SPAR Cross Country Xperience.

The Daily Mile is a primary school programme which sees children run or jog at their own pace for 15 minutes every day – making them fitter, healthier, and more able to concentrate in the classroom. In 2018, Athletics Ireland launched The Daily Mile in Ireland which is currently in more than 800 primary schools with over 145,000 students engaged with the programme daily across 26 counties.

To help grow and support The Daily Mile, SPAR Ireland has introduced The SPAR Daily Chat to the programme. The conversational wheel allows students and their teachers to explore and discuss a range of topics in the class each day. Teachers will be given a new set of topics each month from SPAR via The Daily Mile monthly newsletter. Students will also be encouraged to suggest topics for the conversation wheel. Information on other SPAR activities for The Daily Mile, including The Daily Mile SPAR Recognition Awards, will be available at SPAR stores across the country for the remainder of the academic year.

SPAR Ireland has teamed up with Irish international athletes and SPAR ambassadors, Rhasidat Adeleke and Mark English, who will encourage teachers and students around the country to participate in The Daily Mile.

Source: SPAR Ireland

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About SPAR Ireland

SPAR Ireland was established in 1963 and is operated by leading wholesale and retail company, BWG Foods. In 2014, 80% of BWG’s shares were sold to SPAR South Africa, however, the existing shareholders remain involved in the business.

With a presence in every county across the Republic of Ireland, SPAR is one of the country’s largest convenience retail groups. In developing the business, SPAR Ireland has a long track record of recognising the strategic importance of introducing new retail concepts. It operates three of the four SPAR formats: SPAR, EUROSPAR and SPAR Express, bringing consumers a comprehensive range of innovative products and instore offerings.