“We are pleased to open our latest company-owned store for the people living in Törökbálint and its surroundings. We invested a total of €7.36 million in the development of the new store”, said Márk Maczelka, Head of Communication SPAR Hungary.
The SPAR Supermarket is in a newly constructed shopping centre. Half of the almost 5,000m2 complex is occupied by SPAR, while different stores will soon fill the other half of the building.
The interior design of the supermarket follows the latest SPAR design concept. The carefully selected interior fittings and colours, as well as the wide aisleways and clear layout help create a comfortable shopping environment. A strong focus has been placed on SPAR Own Brand products, including SPAR enjoy.
Other store highlights are the extensive assortment of fresh produce and modern bakery, both located in the entrance area. In the same area, customers can choose from a broad range of convenience products and prepared meals as well as SPAR food-to-go products, prepared for customers onsite.
The modern look and feel of the new SPAR store are reflected in advanced technical solutions implemented instore. These include energy-saving LED lighting and cooling technologies. Self-checkouts ensure quick and simple payment.
The spacious 9,000m2 parking lot in front of the shopping centre can accommodate more than 250 cars and features six electric vehicle chargers. An outdoor playground adds to the family-friendly appeal of the shopping centre.
Source: SPAR Hungary
About SPAR Hungary
The first SPAR Supermarket opened in Hungary in 1992, following the acquisition by ASPIAG (Austria SPAR International AG) of a majority stake in General Kereskedelmi Rt. Since its launch, SPAR Hungary has been actively involved in the development of the retail industry in the country.
The move to license independent retailers to operate the SPAR Brand has proven successful for Hungary, with new stores meeting the needs of a larger number of shoppers. The retailers benefit from becoming part of the SPAR organisation with access to own brand products, operating systems and the brand, whilst consumers enjoy the increased number of store locations.