The SPAR Supermarket in Kutaisi was first opened in the summer of 2018 and was re-launched at the beginning of November after extensive renovations. SPAR International assisted with the re-launch, improving the store layout, strengthening the value offer and instore communications, and providing advice on merchandising and new product categories.
Customers were delighted with the anniversary promotions, which included special offers with discounts of up to 50%. The instore promotions were supported by exterior and interior signage and social media campaigns, creating a lot of brand awareness. To round-off the month-long anniversary celebrations, a gala dinner for all 3,000 SPAR Georgia employees is being held.
Since the opening of the first SPAR store in Georgia in 2014, the last few years have been significant in terms of development, with store numbers doubling between 2017 and 2018. By the end of last year, SPAR stores in Georgia totalled 110 and to date, this number has grown to 155.
This dramatic growth has largely been achieved through the development of convenience stores in city centres and neighbourhood locations. Many SPAR stores in Georgia are open 24/7, reflecting the need for a broad ready-to-eat offering, including an instore bakery. SPAR Georgia has positioned itself as a leading international brand in the market, offering high-quality products at a good price, an extensive fresh food range and an excellent own brand assortment sourced locally, regionally and internationally.
The focus SPAR Georgia has placed on improving the level of customer service has been welcomed by shoppers. There has been continued investment in people with a focus on retaining employees who have been trained in the SPAR way of working. An emphasis has also been placed on improving warehouse and supply chain operations to ensure a better product offering instore.
Source: SPAR Georgia
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About SPAR Georgia
The SPAR Partner in Georgia is Foodmart, an existing food retailer with a strong and successful business. The licence to operate the brand was granted to SPAR Georgia by SPAR International in early 2014. SPAR was launched in the country later that year, with the opening of three supermarkets in one day in the capital city, Tbilisi.
SPAR Georgia has focused on offering a good selection of fresh produce and traditional Georgian baked goods, complemented by a localised Food-to-Go proposal. The stores also include SPAR Own Brand ranges, baby food ranges, increased grocery lines, and non-food departments.