SPAR has launched in the North Macedonian market after a license to operate the SPAR brand in North Macedonia was granted by SPAR International to the Viva Fresh Group. The launch was marked through the opening of the first store, an INTERSPAR hypermarket located in the capital, Skopje, with second SPAR supermarket also opening in the city.

Entry of internationally-renowned SPAR brand

The launch of the internationally renowned SPAR brand in North Macedonia marks a milestone in the development of the retail industry in this market. SPAR in North Macedonia will offer a modern, customer-centric, and value-driven retail offering through internationally recognised retail standards and local market adaptation, delivering exceptional quality, freshness, and service, while maintaining competitive pricing accessible to all customer segments. SPAR North Macedonia will provide a complete, one-stop shopping experience for families, urban professionals, and health-conscious consumers, supported by the standards and quality set by the international SPAR retail network.

SPAR North Macedonia prioritises local economic growth by partnering with local producers and suppliers, ensuring stable market access. The company also supports job creation and professional development through training and workforce programmes in the retail sector.

First opening in Skopje

The INTERSPAR Skopje hypermarket officially welcomed customers for the first time on Thursday, May 14^th. This INTERSPAR hypermarket provides a retail sales area of 4,677m² and offers a one-stop-shop destination with over 16,000 products available spanning grocery and non-grocery items. SPAR’s internationally renowned Own Brand assortment will also be available instore, with approximately 400 products on the shelves. Standout departments in the INTERSPAR Skopje hypermarket include fresh counters such as meat and fish, as well as the fruit and vegetable departments. There are 70 employees working at the hypermarket to provide an enhanced customer service for shoppers.

In addition to the opening of this INTERSPAR Skopje hypermarket, SPAR North Macedonia has also a second store, a SPAR supermarket, in the city.

Further development of SPAR in North Macedonia

Viva Fresh Group purchased the former retail chain Kit Go in 2022 and announced during the opening that 65 stores will be trading under the SPAR brand within twelve months. An investment of €43 million was referenced, highlighting a phased expansion strategy, which will support both supply chain and retail. Viva Fresh has leveraged regional and international best practice and expertise to facilitate the growth of the brand in North Macedonia, adapting to market developments and consumer demand.

Source: SPAR North Macedonia

Read more about SPAR North Macedonia

About SPAR North Macedonia

SPAR International granted the license to operate the brand in North Macedonia to the Viva Fresh Group in 2026. The first converted stores opened in May comprising hypermarket and supermarket formats.