SPAR enters Latin America, opening in Paraguay

May 6, 2023 IN THE CATEGORY: Store openings

SPAR has announced the brand’s entry into Latin American with the opening of its first store in Paraguay, operated by the Amiria Group, who was granted a license to operate the brand in this market. The locally owned and operated business runs stores under the Los Jardines and Food Production Centre Innal brands. The first SPAR Supermarket opened on 5 May 2023 in the city of Luque, with a festive ribbon cutting ceremony to mark the occasion.

As part of the opening ceremony speeches, the benefits of being part of the international network of independent retailers which operate SPAR stores around the world were highlighted to invited guests. SPAR Paraguay seeks to provide customers with an even better shopping experience, adapting new and international best practices to meet the local community’s needs in each location.

Within this SPAR Supermarket, customers can find a great selection of products, including a strong focus on fresh produce with the fruit and vegetable section visible from the entrance. Further into the store, customers can find a butchery and a bakery. The 737m2 SPAR Supermarket employs 28 people who have received training in the principles of SPAR as well as customer service and product knowledge.

In the lead-up to the launch, SPAR International supported the development team with retail store design, marketing and communication campaigns and access to international retail best practices. The multi-format retailing strategy of SPAR, which has seen the brand grow around the world, will form a basis on which SPAR Paraguay can build. Combining the expertise of the local team, who understand their customers’ needs with international design has produced a store that sets the tone for the future development of SPAR in this market.

Source: SPAR Paraguay