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SPAR Croatia extends store network with new supermarket in Ivanić-Grad

March 10, 2021 IN THE CATEGORY: Store openings

SPAR Croatia has opened a modern new SPAR Supermarket in Ivanić-Grad, 25 km south-east of the capital Zagreb. Featuring a striking glass facade, the new store offers employment to 32 new local staff members. Highlights are the fresh departments, including the fish and meat counters, as well as the extensive choice of local products.

Focus on fresh

The fresh departments are a striking feature in the new 1,200m2 SPAR Supermarket. In addition to an extensive choice of fresh fruit and vegetables, a real store highlight is the fresh fish department. The large selection of sea and freshwater fish is offered in market style, highlighting the freshness of the products. Next to the fish market is a large butchery with a broad range of fresh meat, featuring premium and local products.

Supporting local

SPAR Slovenia has a long tradition of supporting local producers. The new store in Ivanić-Grad also stocks a range of products from local manufacturers, including domestic cakes, locally grown blueberries, as well as Shapello pet care products, introduced to SPAR customers through the successful ‘Start Up Croatia’ project.

Opening day activities

On the opening day, SPAR organised a meet-and-greet with famous Croatian chef Tomislav Špiček. In compliance with COVID-19 measures, customers could ask questions about preparing delicious, culinary delicacies. Another guest of honour was Mayor Javor Bojan Leša, who officially opened the store.

To demonstrate its strong local involvement, SPAR Croatia handed over a donation to the public fire brigade on the opening day, consisting of firefighting suits and fire extinguishers.

Source: SPAR Croatia

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About SPAR Croatia

The first SPAR store opened in Croatia in 2005, following the signing of the licence agreement between ASPIAG (Austrian SPAR International AG) and SPAR International in 2004.

As a member of the ASPIAG group, SPAR Croatia has access to a wide range of own brand products. Brand development has primarily taken place through SPAR Supermarkets and INTERSPAR Hypermarkets, both through the take-over of existing chains and the opening of new stores.