SPAR China's regional partner in Shandong opened two hypermarkets in Zibo and Dongying in September as part of their store network growth programme. Both stores are over 3,000m² in size, and offer an enjoyable and convenient shopping environment to customers.

The two hypermarkets, which have sales areas over 3,000m² were both opened during September, growing the store network. SPAR Zibo Zhoucun Wuyue Plaza and SPAR Dongying Wuyue Plaza expand the brand’s presence in the province. Following international SPAR standards, both stores feature themed displays and offer a great shopping experience for the local community.

The new SPAR Hypermarkets offer a comprehensive range of products, including fresh goods, ready-to-eat foods, wine, beauty care, home care, and toys, making them a one-stop shop.

Local producer support

SPAR Shandong collaborates locally with small farmers and with manufacturers nationwide. The SPAR China regional operator excels in seafood sourcing and cold chain logistics. Their seafood products undergo strict cold chain transportation with real-time monitoring, ensuring high-quality from source to store through comprehensive quality control.

Multi-format strategy

SPAR Shandong introduced automated checkout in all of their new stores, providing a more efficient shopping experience. As of June this year, SPAR Shandong supplies goods to 995 stores, including 961 company operated and 34 sub-licensed stores. A multi-format retail strategy is bringing the brand to an increasing number of consumers in the province. There is also an online retail solution available to shoppers, expanding the reach further.

Source: SPAR China

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About SPAR China

SPAR was introduced to China in 2004 with the signing of the license agreement for Shandong province, followed by the addition of more partners. The privately-owned retail chains licensed to operate SPAR have a cooperative relationship. As a result, this partnership aligns with the original SPAR mission of working together to reduce costs, maximise sales, and increase profits.