SPAR China Partners ongoing investment in stores

August 24, 2017 IN THE CATEGORY: Store openings

SPAR China recently held grand re-opening ceremonies for two stores: SPAR Guanzhuang in Beijing and SPAR Hongya in Sichuan province. Both have been fully refurbished to offer customers an attractive and modern shopping experience with a focus on fresh food service.

SPAR Guanzhuang, Beijing

The renovated SPAR Guanzhuang store has put a strong focus on targeting the needs of the local community, offering a wide range of fresh produce that is in high demand.

The specialised and targeted offering has seen the store being scaled down in size from 2,000m2 to 1,200m2. Within this selling area, shoppers are given a choice of 6,000 SKUs. There is a strong fresh assortment including fruit and vegetables, deli offerings, fresh meat and Food-to-Go. The fresh offer is complemented by 150 household and other non-food products.

Madam Xiao Ying, the General Manager of SPAR Beijing, said: “Convenience, quality and honesty are a fundamental part of how we operate. We continue to innovate to meet the needs of our customers and enhance their shopping experience. We are striving to create the best retail store for our community.”

The store’s assortment is 40% fresh and with its impressive new look and feel, it has truly set itself apart from the competition. SPAR Beijing is excited to announce that it plans to open about 20 new stores by the end of 2017.

SPAR Hongya, Sichuan

SPAR Sichuan had a fantastic re-opening celebration for its SPAR store in Hongya County recently, offering great promotion prices to customers.

The store has always been popular amongst locals and the SPAR Sichuan team is confident that its fresh, new design will see it do even better in the future.

To promote the store’s reopening and attract new and existing customers, SPAR Sichuan organised an extensive advertising campaign in the lead up to the launch. Their efforts were rewarded with large crowds on opening day.

The SPAR Hongya store is a community-based, lifestyle supermarket developed in line with the innovative SPAR International store design concept. It offers an extensive range of non food products for a wide variety of customer needs as well as a large fresh food section. It is a modern, elegant and pleasant shopping destination for locals.

The SPAR Partner has been a member of the SPAR family since 2012. Today, SPAR Sichuan owns a total of 15 SPAR stores, establishing an important link with the community it serves by providing an ongoing commitment towards happy employees and better customer service. The re-opening of SPAR Hongya has provided the local community with a truly modern shopping experience.

Share article on LinkedIn