SPAR is proud to celebrate 30 years as Principal Partner of European Athletics, marking one of the longest standing and most successful sponsorships in European sport.

Since first joining forces in 1996, SPAR and European Athletics have built a partnership rooted in shared values: supporting communities, encouraging active lifestyles, and connecting people through sport.

As we lead up to the 2026 European Athletics Championships in Birmingham, in our latest issue of Contact International highlight this partnership that goes beyond event sponsorship. It represents a shared belief in the power of sport to inspire communities, encourage movement, and foster connection at both elite and grassroots levels.

To read this feature, click here.

If you would like to read more from Contact International issue 2-2026, click here.