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Scottish athlete Eilidh Doyle visits SPAR store

February 12, 2019 IN THE CATEGORY: Sport sponsorship

In promotion of the European Athletics Indoor Championships taking place from 1-3 March in Glasgow, customers of the SPAR Supermarket in Dunfermline, Scotland were treated to a visit by Scottish athlete, Eilidh Doyle, on Wednesday 30 January.

Eilidh is a British track and field athlete who specialises in the 400m hurdles and the 4 x 400m relay. She represented Great Britain at the 2012 Olympic Games in London and won an Olympic bronze medal in the 4 x 400m relay at the 2016 Games in Rio de Janeiro.

Paula Middleton, Marketing Manager at SPAR Scotland, said: “We were so happy to have Eilidh visit our SPAR store and support our promotion of the 2019 European Athletics Indoor Championships.

“Eilidh was a pleasure to have in the store. She met so many customers and school children and was happy to have photographs taken and sign autographs. It was also so exciting for everyone to see her medals – in particular her Olympic bronze medal!

“We are proud to be principal sponsor of the European Athletics Indoor Championships and Eilidh is a brilliant ambassador for athletics,” she added.

Healthy Living Scotland also visited the store, providing a stand and point of sale. A fruit tasting session and a treasure hunt took place around the store with children from the local Carnegie Primary School and Eilidh taking part.

The Healthy Living Programme is a fully funded Scottish government programme that aims to improve the accessibility and sales of affordable healthy options within the convenience retail sector. It also links convenience stores with local schools and communities, educating children on making healthier food choices.

Kathryn Neil, Programme Director of the Healthy Living Programme said: “It was great to be able to be part of this fantastic event with SPAR to see how they are delivering responsible community retailing in their stores.

“Working with SPAR and Eilidh to highlight the benefits of choosing healthy products will go a long way to encouraging all the children involved to love life and eat well.

“In the past two years the Healthy Living Programme has spoken with almost 12,000 school children and days like today provide another way of engaging with the youngsters in a fun and different way.”

SPAR is principal sponsor of European Athletics and has been since 1996. The 2019 European Athletics Indoor Championships will take place from 1-3 March at Glasgow’s Emirates Arena.

Other marketing activities taking place in SPAR stores across Scotland in the lead up to the Championships include instore POS, leaflets, social media promotions and a five-day SPAR tour by Scottee the event mascot.

Source: SPAR UK

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About SPAR UK

The United Kingdom (UK) became a member of SPAR in 1956 when a group of independent wholesalers obtained the SPAR licence from SPAR International. There are five regional partners with strategically placed Distribution Centres in each region. A Central Office located in London provides national Marketing and Buying services for the group and supports the development of the SPAR Brand in the UK.

SPAR has led the convenience market in the UK for many years but has faced increasing competition in recent times. Always innovative, SPAR Partners have continued to grow the brand. A combination of independently-owned licensed retailers and company-owned stores spanning forecourts, airports, train stations, city centres and local neighbourhoods can be found throughout the country.