Italy takes home European Athletics Team Championships title in Madrid

July 1, 2025 IN THE CATEGORY: Sport sponsorship

An incredible weekend of athletics saw Italy retain their European Athletics Team Champions crown, successfully defending their 2023 win. The event, one of the key athletics events in Europe this year, was proudly sponsored by SPAR.

On the back of their record-setting, medal table-topping performance at the Roma 2024 European Athletics Championships, which yielded 24 medals, including 11 golds, Italy is experiencing a truly golden era of athletics.

Italy was closely followed by Poland, which earned the country silver, while Germany secured third place on the medal podium, taking home the bronze medal.

The Netherlands placed fourth in the overall rankings, their highest ever position, with an incredible eight individual victories. Spain was placed sixth overall, having delivered some of the European Athletics Team Championships most significant moments, providing the home crowd with great memories of a hard-fought competition.

As a long-standing principal sponsor of European Athletics, SPAR was delighted to support the 2025 European Athletics Team Championships, driving enthusiasm amongst home crowds through digital advertising. The brand’s onscreen presence was evident through varied branding materials, promoting awareness of the brand while supporting athletes from around Europe.

Media coverage of the first division competition was strong, with onsite television crews, photographers, videographers and digital platform providers all bringing the excitement live to fans across the continent. Athletes competed in very warm conditions but were cheered on by thousands of fans in the stadium each evening of competition.

We congratulate all athletes on a truly remarkable weekend of athletics, during which many records were broken and new standards were set for future competitions.

Source: SPAR International, European Athletics

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