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INTERSPAR opens largest online food shop in Austria

September 28, 2016 IN THE CATEGORY: Store openings

  • The online store has been launched in Vienna before extending to other parts of the country

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  • Customers can collect their shopping from centrally located pick-up boxes

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  • The ordering process is fast and easy to use on all devices

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  • The online service offers prompt delivery with pre-selected two-hour time slots

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  • Orders placed before mid-day can be delivered on the same day

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As of 20th September, shoppers in Austria now have an additional purchasing solution - the online INTERSPAR store, interspar.at, which features the largest food range available in the Austrian market.

Vienna shoppers first to benefit

To start with, the online store has been launched in Vienna before extending to other parts of the country, especially those with larger INTERSPAR Hypermarkets. Customers can choose to collect their shopping from centrally located pick-up boxes for €1 or have it delivered to their homes at a cost of €4.90. For those who spend more than €100 on a single order, no delivery fee is charged. If an order is placed before 12:00 noon, it’s possible to collect or have it delivered on the same day with pre-selected two-hour time slots.

Full offer across all departments

No department has been excluded from the online store with the broad selection of chilled and frozen products complementing the fresh and dry ranges available. Renowned for its excellent fresh offer, SPAR Austria’s online INTERSPAR store also includes the full delicatessen range found in INTERSPAR Hypermarkets and shoppers can choose either loose or pre-packed fruit and veg.

Advanced online solution

SPAR Austria has incorporated many elements of the most advanced online food solutions in its new online store. “You can order online from your couch and choose from about 20,000 products. Our trained staff shops for you and delivers the food to your front door,” said Markus Kaser, Managing Director INTERSPAR Austria. The development of this online solution has created approximately 100 new jobs.

Expanding existing online solutions

Already well known for its online wine store, which was launched 16 years ago, SPAR Austria has now taken a giant leap with this new online INTERSPAR store. Having addressed all the complexities of same-day delivery logistics; different temperature zone requirements; collection box solutions and the availability of an extensive range, SPAR Austria believes that its online store is the best example of ecommerce in their market. “With online sales at growth rates of 25% per year in Austria, the time is right to enter into the online retail market, complementing our brick and mortar INTERSPAR Hypermarkets which are known for their extensive range,” said Dr. Gerhard Drexel, CEO SPAR Austria.

Easy ordering, shopped personally

The online ordering process developed by SPAR Austria is fast, intuitive and easy to use on all devices, from PC to smartphone. Customers can search for food products by keyword, filtered according to pre-defined food preferences such as organic or vegetarian, and order with just a few clicks. “For delicatessen, meat, fruit and vegetables you simply specify the desired weight. During the entire shopping process the shopping cart with selected products and the total amount is visible. The online shop offers features like shopping lists and favourites and meets the highest safety standards,” said Markus Kaser. Customers can pay online by credit card, PayPal, bank transfer or by invoice. At the door, customers can pay by ATM or credit card.