European Athletics Championships 2018 off to a great start

August 7, 2018 IN THE CATEGORY: Sport sponsorship

This week, from 7-12 August, some 1,572 athletes from 49 countries around Europe are gathering in Berlin to compete in the 2018 European Athletics Championships – a highlight of the inaugural European Championships, which kicked off in Glasgow on 2 August. A principal sponsor of European Athletics since 1996, SPAR is proud to be supporting this incredible sporting event.

With the Aquatics, Cycling, Gymnastics, Rowing, Golf and Triathlon action already in full swing in Glasgow, the Athletics Championships in Berlin officially got underway last night with the opening ceremony and qualification rounds. Over the next few days, Berlin’s historic Olympic stadium will come alive with Europe’s best athletes competing for the title of Champion.

In addition to the extensive television coverage that is anticipated for the European Championships (with an estimated 1 billion viewers), sports fans around the world can access livestreaming coverage of the event or follow the action on other digital media channels.

Commenting on SPAR’s involvement with the Championships, Tobias Wasmuht, Managing Director of SPAR International, said: “Our long-standing international sponsorship of European Athletics is enhanced by the involvement of SPAR Partners all around the world in local, regional and national sports and community activities. SPAR takes an active role in promoting health and wellness in the communities we serve and we are thrilled to have the SPAR Brand featured at this prestigious sporting event.”

The opening ceremony of the European Athletics Championships was held at the European Mile, bringing the event to the heart of Berlin, building interest with residents and tourists alike.

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