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The 34th European Athletics Indoor Championships, Belgrade 2017

March 8, 2017 IN THE CATEGORY: Sport sponsorship

The 2017 European Athletics Indoor Championships took place from 3-5 March in Belgrade. A total of 560 athletes from 46 European countries gathered to compete at the highest level in this world-class event. The atmosphere in the stadium was fantastic, with great support from the fans.

As a key sponsor, SPAR once again had a good presence at the event with the SPAR logo visible on athletes’ number bibs, track boards and media backdrops. There was an overwhelming interest from media – television, print and online channels were all represented onsite. The event was broadcast live with over 330 hours of TV coverage aired by 25 national broadcasters. Additionally, through a pan-European channel, 54 countries in Europe were able to enjoy the competition, which meant fantastic, far reaching brand exposure for SPAR.

The online coverage across many different platforms ensured that the athletes’ fans all around the world were able to follow the activities and comment on the competition. Watch each day’s highlights to experience the excitement and phenomenal moments of sporting excellence.

Onsite athletics training for kids

SPAR International once again partnered with the Female Coaching Network (FCN) to run the SPARK Kids Athletics Park (SPARK), promoting the sport to the next generation of athletes.

Throughout the three days of the competition, the FCN team coached hundreds of children on the three main athletics disciplines of running, jumping and throwing. Children flocked to the SPARK area to follow in the footsteps of their heroes and try out what they had just witnessed in the stadium.  The team of coaches worked hard to ensure each child took away some training tips as well as a newfound enjoyment for the sport.

In addition to physical exercise, SPAR aims to educate future generations of athletes on how healthy eating can contribute to growth and development, and as such, the popular Nutrition Zone throwing game was also present at the Championships. See our SPAR facebook page for pictures.