Each of the eight forecourts was fully refurbished to improve the store design and layout as well as the merchandising, category management and marketing and supply solutions. Since their relaunch under the SPAR Brand, the stores’ sales performance has increased by 10% like for like.
In addition to expanding the chilled food offering, SPAR Own Brand products have been introduced to the stores, with the SPAR Partner helping to develop tailored product ranges to meet the key shopping missions for each location.
Refuel & Go Managing Director, Andrew MacDonald, said the SPAR UK Partner was an attractive choice thanks to its award-winning SPAR Brand range, its strong promotional activity and its flexible approach to working in partnership.
The eight forecourt sites are located in Bethnal Green, Croydon and Swiss Cottage in London; Chiddingfold in Surrey; Braintree, Black Notly and Hornchurch in Essex; and Windsor in Berkshire.
Source: SPAR UK
About SPAR UK
The United Kingdom (UK) became a member of SPAR in 1956 when a group of independent wholesalers obtained the SPAR licence from SPAR International. There are five regional partners with strategically placed Distribution Centres in each region. A Central Office located in London provides national Marketing and Buying services for the group and supports the development of the SPAR Brand in the UK.
SPAR has led the convenience market in the UK for many years but has faced increasing competition in recent times. Always innovative, SPAR Partners have continued to grow the brand. A combination of independently-owned licensed retailers and company-owned stores spanning forecourts, airports, train stations, city centres and local neighbourhoods can be found throughout the country.