Now in its second year, Oman’s Most Trusted Brands Awards has grown to become the biggest branding ceremony in Oman. In the 2017 edition there were more than 480,000 votes polled by the general public for over 450 brands in various categories.
The award is the ultimate recognition of a brand’s products and services as well as customer satisfaction. What makes it truly special is that customers have to recall their preferred brand in different categories without being confined to a ready-made list. The public is also free to nominate the companies or brands they prefer without being limited to just a few names. It is a true test of brand recall and an excellent way of establishing genuine public perception of different brands in the country.
The winners in different categories enjoy public trust, as a result of the extreme care and effort they have taken to build their products and services. Oman’s Most Trusted Brands is the biggest recognition for the private sector from an independent third party. Coverage of the awards is published in the Muscat Daily, BusinessToday and GCC business news sites like Zawya.com and MENAFN.
Voting was promoted through online and print editions of key newspapers, and on social media. Read more news from SPAR Oman.
About SPAR Oman
The licence for SPAR in Oman was granted in 2014 to Khimji Ramdas, a US$1 billion Distribution Company and a leading business conglomerate in Oman. The group has diversified, now having interests in trading, distribution, retailing, training, restaurants and manufacturing, with an annual turnover of more than $750 million.
SPAR Oman has taken learnings from a number of SPAR countries and identified opportunities to build and develop the brand not only in the capital city but across the entire country. Growth continues to take place through new store openings.
