Ireland's most popular soap series, Fair City, features a SPAR branded store. SPAR Fair City was introduced to the long running TV show in 2011 and it was recently re-launched with a new store design.

The new look store was revealed on air for the first time on 2nd December. To launch the new look store, the National Council of SPAR retailers were invited to attend a tour of the set hosted by TV broadcaster, RTE. The retailers had the pleasure of seeing the new design first-hand before it went out on air and they also got to meet some of the cast members from the show. In keeping with the SPAR practice of providing a platform for dialogue, retailers were hosted afterwards to a brief pre-Christmas drink when they could talk about the involvement of SPAR in this great TV series.