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European Athletics Indoor Championships 2021 proudly sponsored by SPAR

February 22, 2021 IN THE CATEGORY: Sport sponsorship

SPAR is once again the principal sponsor of the European Athletics Indoor Championships, which will be held in Toruń, Poland, 4 - 7 March 2021. Over 550 top athletes from 48 countries will compete in this key event on the European Athletics calendar.

The 36th edition of the Indoor Championships will receive extensive media coverage, with live broadcast projected at more than 200 hours across Europe. Onsite, a total of 40 photographers, 47 members of the written press, and 38 international broadcasters will be strengthened by 103 remote journalists in ensuring that athletics fans can closely follow the event.

The beautiful, modern, and vibrant Toruń Arena will, for a few days in March, become the home of world-class athletes. Due to government restrictions, spectators are not allowed into the stadium. For this reason, the European Athletics Association is offering athletics fans the chance to support their favourite athletes from afar. There are two eFan packages available, which will allow fans to show their support in a virtual way.

Ever since the inaugural event in 1970 in Austria, European Athletics Indoor Championships have been considered one of the key competitions in Europe. Poland will be entrusted the organisation of this spectacular event for the second time, following the 1975 Indoor Championships in Katowice.

This will be European Athletics’ first major event in more than 12 months after many events across the globe were cancelled because of the COVID-19 pandemic.

SPAR has been principal sponsor of European Athletics since 1996. Through this sponsorship, SPAR Partners have access to a set of tools which can be integrated into all communication and marketing platforms, reflecting the role which SPAR plays as principal sponsor.

To get in the mood for the European Athletics Indoor Championships 2021, watch the highlight video of the most recent event: European Athletics Indoor Championships, Glasgow 2019 on Vimeo

Source: European Athletics Association, SPAR International