Strong SPAR brand presence at the European Athletics U23 Championships in Tallinn

July 14, 2021 IN THE CATEGORY: Sport sponsorship

Over 1,000 European top youth athletes from 24 countries gathered in Tallinn, Estonia, from 8–11 July for the European Athletics U23 Championships. As a principal sponsor of European Athletics since 1996, SPAR had a strong brand presence on the athletes’ number bibs, dedicated stadium signage, and overall event branding.

The competitions were spread over four days and took place in the Kadriorg Stadium, Estonia’s main athletics stadium. A total of 120 individual medals and 48 relay medals were handed out over the four competition days.

Winning four gold medals on the last day of the championships, Italy topped the medal table with six gold medals and 13 medals in total. The German athletes, who excelled in the men’s and women’s 4x100m on the final day, finished a close second on the medal table. They also won six gold medals but one fewer silver medal, resulting in 12 medals overall.

Spain enjoyed a hugely successful four days with 15 medals in total – including three gold medals – while France won 17 medals, including a gold medal in the highly competitive men’s 4x400m.

The Kadriorg Stadium will also host the European Athletics U20 Championships from 1518 July, with again about 1,000 young athletes participating. SPAR will also be the main sponsor at this event.

For more information on the upcoming European Athletics U20 Championships, visit the official website of the European Athletics.

Celebrating 25 years of partnership

In 2021, we celebrate 25 years of partnership between SPAR and European Athletics, recalling incredible moments when athletic history was made. SPAR is proud to be such a longstanding supporter of European Athletics. We wish the sporting stars of tomorrow success and look forward to many more outstanding Championships.


Source: European Athletics