The second edition of the multi-discipline Connected Retail Conference is being held this week. Participation is again at a high level, with more than 400 participants signed-up to attend from over 50 SPAR Partners.

The Conference will take place on 21, 22 and 23 September from 9am to 1pm CET. This year’s event will focus on the “SPAR Brand in a Digitally Connected world”. The programme will cover how each of the different business areas of Marketing, Design and IT are working together to determine the strategies we should be implementing to deliver the best shopper experience.

The Conference will take a strategic view on the global SPAR business, the strength of the SPAR Brand and our focus on sustainability, health and well-being on day 1. On day 2, delegates will hear the initial session geared towards optimizing the instore experience and format development, followed by dedicated sessions for marketing, design and IT colleagues. Day 3 will cover best practice in the aspects of data, digital and commerce and how they impact the different business areas.

Bringing these topics together in the SPAR Connected Retail Conference not only highlights similarities across the global organisation but also facilitates the sharing of best practice between these disciplines today and in the future.

This year’s Conference is fully virtual, creating anpportunity for many more SPAR colleagues to participate in the event.