The initiative was created by the NSPCC to help parents teach their young children that their body belongs to them and that they should always speak to an adult if they are worried about anything. A singing dinosaur, called Pantosaurus, appears in the games, films, and apps which have been developed by this renowned children’s charity to support the campaign.
Blakemore Retail Managing Director Stuart Adkin said: “Once again our store teams have made an astounding effort to support the NSPCC, with whom we have partnered with for over a decade, raising a fantastic amount of money in just one weekend. I am incredibly proud of our colleagues’ continued enthusiasm and dedication, which will change the lives of children living both within their local communities and across the UK.”
NSPCC Head of Partnerships Michael McGrath commented: “It was fantastic to see how the teams embraced this initiative, finding lots of fun ways to raise money, entertain customers and share simple messages about how we can all keep children safe. We are incredibly grateful for everything that Blakemore Retail continues to do for the NSPCC.”
The funds were raised through a diverse range of activities involving communities and consumers including car boot sales, sponsored head shaves and instore scavenger hunts. The money donated will enable NPSCC to reach out to 17,000 children at primary schools.
Source: SPAR UK
About SPAR UK
The United Kingdom (UK) became a member of SPAR in 1956 when a group of independent wholesalers obtained the SPAR licence from SPAR International. There are five regional partners with strategically placed Distribution Centres in each region. A Central Office located in London provides national Marketing and Buying services for the group and supports the development of the SPAR Brand in the UK.
SPAR has led the convenience market in the UK for many years but has faced increasing competition in recent times. Always innovative, SPAR Partners have continued to grow the brand. A combination of independently-owned licensed retailers and company-owned stores spanning forecourts, airports, train stations, city centres and local neighbourhoods can be found throughout the country.