SPAR Slovenia continues long-standing partnership with Basketball Federation of Slovenia

March 15, 2023 IN THE CATEGORY: Sport sponsorship

While basketball fans are eagerly awaiting this year's World Cup, SPAR Slovenia remains a loyal supporter of the Basketball Federation of Slovenia. The signing of the new contract took place in the light of the final tournament of the SPAR Cup, which was held in Maribor on 16 and 17 February.

SPAR Slovenia extended its sponsorship contract with the Basketball Federation of Slovenia (KZS) in February, supporting Slovenian basketball players for the 23rd year in a row.

22-year partnership

David Kovačič, CEO of SPAR Slovenia, said: “In 22 years of partnership, basketball has become part of our corporate identity. We decided to extend the sponsorship due to our good cooperation with the Slovenian Basketball Association, the potential of Slovenian basketball, and, above all, the positive emotions that the Slovenian national team generates in all of us. We are pleased that Slovenian basketball will continue to develop with us at all levels. While we are meeting the traditional SPAR Cup is on, we have a lot of promising young players, the national team is a world superpower, we have the World Cup ahead of us. We believe that we can contribute to basketball retaining its popularity and thus contributing to a more positive and healthy society. I am convinced that with the support of  fans, the national team can re-reach its potential. However, regardless of the result, the players can count on SPAR to stand by them.”

The President of the Slovenian Basketball Association, Matej Erjavec, commented: “Every year, at the beginning of February, we come together with SPAR leadership team. This year, we will partner for the 23rd year in a row, and I am very pleased that SPAR has increased the stake in Slovenian basketball. I would like to thank SPAR Slovenia’s CEO David Kovačič for his support. We are looking forward to this varied basketball year, with the Women’s EuroBasket and the Men’s World Cup as the two highlights. After the action of the women’s national team, we had the final tournament of the SPAR Cup in Maribor.”

The SPAR Cup Grand Final

For the first time in its history, the SPAR Cup final was held at Maribor’s Lukna Hall. The final saw many talented basketball players competing with Ljubljana’s Cedevita Olimpija being crowned champions with a 81-70 win over the Helios Suns from Domžale.

Source: SPAR Slovenia

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About SPAR Slovenia

SPAR Slovenia, operated by ASPIAG (Austria SPAR International AG), was founded in 1991. ASPIAG is a subsidiary of SPAR Austria AG. SPAR has become a key employer in the country. A Distribution Centre, bakery, and corporate-owned stores provide employment opportunities.

SPAR Slovenia operates three store formats: SPAR, SPAR Supermarkets, and INTERSPAR Hypermarkets. The brand is one of the most trusted companies in the country. Nielsen research has placed SPAR first in terms of freshness, quality, and range. The SPAR Bakery has played a vital role in the overall fresh offer in Slovenia and has received excellent customer feedback.