SPAR Scotland to continue supporting Scottish women’s football

December 8, 2021 IN THE CATEGORY: Sport sponsorship

SPAR Scotland is continuing to support women’s and girls’ football by extending its partnership with the Scottish Football Association (SFA) and sponsoring the Scottish Women’s National Team (SWNT) until 2023. 

The partnership began in 2019 with the SPAR Future Stars Cup launch, which saw 105 schools across Scotland compete in the tournament in its inaugural year.

Positive momentum

The competition is designed to encourage girls between the ages of 12-16 to participate in the sport and build on the positive momentum in women’s football generated by the increasing profile of the Scotland Women’s National Team.

Its second year will begin at the start of 2022, with more than 100 schools anticipated to register again to increase participation numbers and provide a fun, competitive environment for players of all abilities.

Colin McLean, CEO of SPAR Scotland, said: “Our continued partnership with the Scottish FA and our sponsorship of the Scotland Women’s National Team allows us to encourage more girls to play football and increase participation numbers.” 

“The tournament gained momentum prior to the pandemic, and we were experiencing a lot of promising engagement. It was frustrating to see it come to an abrupt halt, but to have the tournament return will hopefully give all of the participants a great lift. We are looking forward to seeing the 2021/22 Future Stars Tournament begin early next year.”

Fiona McIntyre, Scottish FA Head of Girls’ and Women’s Football, said: “As part of the Scottish FA’s Girls’ and Women’s Strategy, which was launched earlier this year, we want to increase participation in Scotland and inspire the next generation.”

“The Future Stars Tournament allows us to help facilitate these goals by providing a platform for young girls to compete in a safe, competitive, and enjoyable environment.”

“We are now looking forward to seeing the competition become a springboard for the girls and women’s game is not only increasing participation but also improving their awareness of women’s football in the country. Our national team are aiming to return to their second consecutive World Cup. We hope they can act as inspiration for everyone who takes part in the competition.”

Source: SPAR UK

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The UK became a SPAR member in 1956 when SPAR International granted the SPAR licence to a group of independent wholesalers. There are now five regional partners in the UK. A central office in London provides national marketing and buying services for the group. 

SPAR has led the highly competitive convenience market in the UK for many years. Always innovative, the five regional partners have continued to grow the brand. SPAR UK comprises independently owned licensed retailers and company-owned stores. These include forecourts, airports, train stations, city centres, and local neighbourhood stores.