SPAR partners with Ireland’s football association to encourage healthy eating

May 8, 2020 IN THE CATEGORY: Community, Responsible retailing

SPAR and the Football Association of Ireland have joined forces to encourage children to adopt healthy eating habits using easy-to-follow recipes for wholesome breakfasts, lunches, dinners, and snacks at home, all made with ingredients available in local SPAR stores. 

Eating healthier food helps children to concentrate for longer and learn more, while it also helps create the energy they need to perform at their best at sport.

Three times a week, on Tuesdays, Thursdays, and Saturdays, members of the Ireland senior squad will share three healthy recipes that are fun to make and healthy to eat. The recipes will be made available to download from the FAI’s website

The recipes have been carefully crafted to ensure a balanced mix of vitamins and minerals are present in each meal and snack and will help keep people satisfied over the coming weeks and months.

SPAR has a proud history of promoting healthy eating through their SPAR Better Choices and SPAR Better Choices Kids initiatives and these recipes highlight that people can rely on their local SPAR retailer to maintain their healthy lifestyles during the COVID-19 lockdown.

Twenty players from the Republic of Ireland Men’s and Women’s Senior Teams are involved in the 2020 Healthy Eating Guide, including SPAR FAI Primary School 5s Ambassadors Amber Barrett and Jack Byrne.

“We are delighted to be partnering with the FAI in reprising this fabulous initiative. When we brought the Healthy Eating Guide out for the first time in 2017, it was a terrific success, and it is great to be updating it and showing people that they can continue to eat healthily during these truly extraordinary times”, said Colin Donnelly, SPAR Sales Director.

“At SPAR, our local community-based retailers are committed to providing our customers with the best of options under the tree, and the Healthy Eating Guide is a perfect way to show our commitment to that”, Colin Donelly added.

Source: SPAR Ireland

Read more SPAR Ireland news.

About SPAR Ireland

SPAR Ireland was established in 1963 and is operated by leading wholesale and retail company, BWG Foods. In 2014, 80% of BWG’s shares were sold to SPAR South Africa, however, the existing shareholders remain involved in the business.

With a presence in every county across the Republic of Ireland, SPAR is one of the country’s largest convenience retail groups. In developing the business, SPAR Ireland has a long track record of recognising the strategic importance of introducing new retail concepts. It operates three of the four SPAR formats: SPAR, EUROSPAR and SPAR Express, bringing consumers a comprehensive range of innovative products and instore offerings.

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