INTERSPAR Austria’s rose campaign raised €10,000 for the charity Down & Up, which supports children and young people affected by overweight and obesity and their families. From 24 September to 7 October, 50 cents from every bunch of eight Fairtrade roses sold went to the charity. Customers bought around 16,000 bunches, and INTERSPAR Austria topped up the total donation to €10,000.

Michaela Blüml, Deputy Managing Director of INTERSPAR Austria, presented the donation to Dr Anna Maria Cavini, Medical Director of Down & Up. The donation reflects strong customer support for the campaign. Each customer who bought a bunch of roses received a thank-you message on their receipt.

The Down & Up charity

‘Down & Up’ supports children, young people and their families through programmes focused on physical activity, nutrition and personal development. Participants receive support from a team of specialists, including doctors, psychologists and educators.

“INTERSPAR stands for diversity and enjoyment – and that includes mindful eating. That is why we are particularly pleased to support the ‘Down & Up’ charity through our rose campaign. This charity promotes the health and wellbeing of children and young people through exercise, a varied diet and personal development. I would like to extend my special thanks to our customers, who have contributed to this cause through their purchases,” said Michaela Blüml, Deputy Managing Director of INTERSPAR Austria.

Fairtrade roses available year-round

Bunches of eight Fairtrade roses are a popular part of INTERSPAR Austria’s standard range year-round. Available in a variety of colours, shoppers can choose the one most suited to their needs.

Source: SPAR Austria

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About SPAR Austria

The origins of the SPAR brand in Austria date back to 1954. The current SPAR AG was created in 1970 when the original founding families joined other regional wholesalers to form SPAR Austria AG – a 100% privately owned Austrian company. Company-owned stores operate throughout the country as part of a multi-format retail strategy developed since the 1960s, whilst independent retailers operate under sub-licence from SPAR Austria and continue building the brand’s presence.