The annual awards ceremony, organised by the Institute of Brand Management of Nigeria (IBMN), is aimed at identifying, recognising, and rewarding companies that are renowned for introducing best brand management practices across West Africa.
Chief Executive of IBMN, Desmond Esorougwe, said SPAR was awarded based on a study that placed the brand ahead of its competitors in the country: “SPAR Nigeria is renowned for its positive impacts on the lives of consumers, its philanthropic gestures and the provision of innovative products and services.”
Commenting on the award, Head of Marketing at SPAR Nigeria, John Goldsmith, said: “SPAR is delighted to have received the 2019 Best Retail and Superstore Brand Award. We are grateful to the Institute of Brand Management of Nigeria, the organisers of the awards, for putting together a platform for brands to be recognised across the West African sub-region. We see the award as a great motivator to continually improve our offering.
“The award is an honour, especially for our employees who work tirelessly to build the brand in Nigeria. We promise to continue to provide top-notch products and service for our customers, whilst supporting the local economy and providing employment for young job seekers.”
Other recent awards for SPAR Nigeria include the 2018 Outstanding Retail Brand of the Year Award, the African Quality Achievement Award, and the 2016-2017 Nigerian Supermarket Brand of the Year Award.
Source: SPAR Nigeria
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About SPAR Nigeria
The SPAR licence for Nigeria was granted to the Artee Group in 2009, a leading retail operator in Lagos. Progress has continued throughout the years in developing the SPAR presence in Nigeria. The licensee has assessed the potential in the market and developed the brand through a combination of new build and conversion stores.