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SPAR Netherlands celebrates Grandparents Day with special gift box

June 4, 2020 IN THE CATEGORY: Community, Responsible retailing

SPAR Netherlands is helping grandchildren in the country celebrate Grandparents Day, held today, by surprising their grandparents with a Special Box filled with some of their favourite delicacies. This gesture is aimed at helping grandparents stay in touch with their loved ones during these times of diminished social contact.

This special occasion box can be purchased at SPAR stores throughout the country, or online on SPAR.nl. Orders placed online can be delivered to delight grandparents with a surprise at home, even when they cannot receive visitors due to restrictions around the coronavirus.

SPAR will donate 10% of the income from the sale of the Grandpa and Grandma Boxes to ‘Met je Hart’, a local charity that seeks to relieve loneliness among the elderly. This charity has also received SPAR Netherlands’ support on previous occasions. Last Christmas, for example, colleagues from SPAR Netherlands who volunteered through ‘Met je Hart’ (With your Heart) visited elderly people and celebrated Christmas together.

The SPAR Box was featured in a video by Furtjuh – a famous YouTube vlogger in the Netherlands – who presented his grandmother with the SPAR Gift Box. Furtjuh’s YouTube Channel has almost a quarter of a million subscribers.

Source: SPAR Netherlands

Read more news from SPAR Netherlands.


About SPAR Netherlands

The SPAR Brand was founded in the Netherlands in 1932 by the Dutch wholesaler, Adriaan van Well and 16 independent retailers. It was established as a voluntary chain of grocers under the name DESPAR – an acronym of a slogan created by van Well to describe the organisation: Door Eendrachtig Samenwerken Profiteren Allen Regelmatig, which translates in English to All benefit from joint co-operation. By the end of the 1950s, SPAR was the largest food organisation in the Netherlands.

Today, SPAR Netherlands is a private company, owned by Sligro (45%), Sperwer (45%) and the SPAR independent retailers (10%). The Head Office and Distribution Centre (DC) are located in Waalwijk, from where support is provided for the almost 400 stores in operation.