Having entered the Kosovan market in 2019, SPAR Kosova, through its licensed operator Meridian Corporation, now operates 10 stores across Prishtina, Ferizaj, and Fushë Kosovë, with more than 6,500m² of retail space. SPAR Kosova has as a foundation four core values that are found instore: freshness, quality, service, and value.
Customers can choose from a range of over 2,000 high-quality SPAR Own Brand products and more than 8,000 items from local and international brands. There are over 50,000 active members through its Kartela Plus digital loyalty app, and SPAR stores in Kosovo see more than 500,000 customer visits each month.
SPAR Kosova has also grown its professional team, supported by continuous investment in training, digitalisation, and improvements to the customer shopping experience. SPAR Kosova is also seen as a standout employer in promoting workplace opportunities, partnering with the UN Women Kosovo Office since 2024 to provide opportunities for middle-aged and older women to return to the workforce by facilitating their introduction back into work.
Agon Gashi, CEO of SPAR Kosova, emphasised that in recent years the company has undergone a sustainable transformation, combining international best practices with local expertise, while building strong relationships with the community, customers, and employees.
As part of its sixth anniversary celebrations, SPAR Kosova arranged a campaign to thank customers for their trust and support, with the main prize being a brand new car which was awarded to one lucky customer.
Source: SPAR Kosova
Read more about SPAR Kosova.
In January 2019, SPAR International granted an exclusive licence to a consortium, SPAR Kosova JSC, to operate the SPAR brand in the country. Since 2021, SPAR Kosova has become a division of the well-established Meridian Corporation which is fully owned by the Gashi family. The Meridian Group has over 1,000 employees throughout Kosovo and has an ongoing strategy to invest in the development of their people’s retail and wholesale skills.