SPAR Scotland has launched its Big Deals of Summer campaign, a multi-channel initiative which will deliver shopper value throughout the summer.

Running in SPAR stores across Scotland in June, July, and August, the campaign provides a variety of promotions for customers. The campaign focuses on innately Scottish humour, with SPAR Scotland delivering for customers no matter the weather.

Multi-channel campaign

The campaign spans across a variety of channels both instore and digitally as well. SPAR stores in Scotland will receive a comprehensive range of point-of-sale (POS) materials to place instore. Stores will also host other instore activiations including staff activities, instore parties, and other interactive events.

Additionally, a wide-ranging marketing plan includes branded vehicle livery, as well as a variety of digital marketing activations. There will be hyper-local digital activity, including on social media and email marketing. Additionally, audio ads on Spotify will also be utilised. SPAR Scotland are promoting the campaign using paid social media content, with consumer PR activity and commercial radio adverts amplifying the campaign to consumers across the country.

Paula Middleton, Head of Marketing SPAR Scotland, said: “We are delighted to launch Big Deals of Summer. The campaign is all about giving our shoppers outstanding value during the summer holiday season and supports one of SPAR Scotland’s key strategic pillars – delivering value on your doorstep.

“Launching this footfall-driving marketing initiative is crucial. It helps our stores attract more shoppers, boosting sales and ensuring they make the most of the summer season. Working with major UK brands as well as local Scottish suppliers, we have built engaging in-store and digital offers designed to increase shopper frequency and grow average transaction value.”

Source: SPAR Scotland

Read more about SPAR UK.

About SPAR UK

The United Kingdom joined the SPAR retail network in 1956 when SPAR International granted a licence to operate the brand to a group of independent wholesalers. There are five regional organisations in the UK, continually building the brand’s presence through a strong collaborative system. A central office in London provides national marketing and buying services for the group. SPAR UK comprises independently owned, licensed, retailers and company-owned stores.