Make-A-Wish’s activity programme has been severely curtailed because of the COVID-19 pandemic. Despite this, the charity remains committed to delivering magical, life-changing wishes to children living with serious illnesses and the support of SPAR and their Retailers is making all the difference.
As part of their ongoing mission, this Christmas, they are appealing to the people of Ireland to continue to support them as they seek to make the wishes of more than 200 sick children come true.
“We feel really blessed that SPAR chose us as their official Charity partner. We could not have done without their support this year. 2020 has been a challenging year for everyone. At Make-A-Wish Ireland, we have had to contend with fundraising events being cancelled and planned wishes having to be rescheduled and re-imagined”, Make-A-Wish Chief Executive Officer Susan O’Dwyer said.
“Now more than ever, Make-A-Wish children need what the charity can bring in the form of hope, strength, and the all-important smile. The contributions from SPAR have truly made a difference. Together we can make an even greater impact in 2021”, she added.
Fundraising initiatives
SPAR contributes to their official charity partner through instore collection boxes, a donation from the sale of a selected range of SPAR Own Brand products. It also supports the charity’s annual Wish Day.
The ability to hold these initiatives has been adversely affected this year. SPAR is throwing its full support behind the charity’s Christmas appeal and asking its customers to help “spread a little magic” for the children.
Colin Donnelly, SPAR Ireland Sales Director, said, “As Make-A-Wish’s official charity partner, we are delighted to be supporting their Christmas appeal, as we will support all their other fundraising initiatives throughout the year ahead.”
“What makes our partnership extra special is that our SPAR Retailers chose Make-A-Wish as our official charity partner. We are enthusiastic about supporting them in every way we can. Helping make these sick children’s wishes come true is a way to give them hope and strength for their individual journeys, and we are proud to play whatever part we can”, he added.
People can contribute via the charity’s official website by making a one-off donation, by signing up to a monthly or annual commitment or by donating to the instore collection boxes in their local SPAR Ireland store.
Source: SPAR Ireland
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About SPAR Ireland
SPAR Ireland was established in 1963 and is operated by leading wholesale and retail company, BWG Foods. In 2014, 80% of BWG’s shares were sold to SPAR South Africa. The existing shareholders remain involved in the business.
With a presence in every county across the Republic of Ireland, SPAR is one of the country’s largest convenience retail groups. In developing the business, SPAR Ireland has a long track record of recognising the strategic importance of introducing new retail concepts. It operates three of the four SPAR formats: SPAR, EUROSPAR and SPAR Express, bringing consumers a comprehensive range of innovative products and instore offerings.
