The event brought together approximately 2,000 runners, including retailers and staff members from the SPAR Ireland central office team, to enjoy the 5K race through Dublin’s beautiful streets. Along with the many individual participants, a number of running clubs and companies had teams running in the race.
SPAR Branding on the day was extensive. The logo was not only visible on the runners’ number bibs, but also on race signage at the start and finish lines, and all the way along the route.
SPAR Ireland’s sponsorship of these kinds of community running events forms part of its focus on the promotion of health and wellbeing. This core part of SPAR Ireland’s scope of service also includes the promotion of healthy eating and through its Better Choices food range, the SPAR Partner provides customers with a large selection of healthy food and snack options.
Last year, SPAR Ireland launched its support for the Cork Airport 5K Midnight Run, which proved to be incredibly successful. Back thanks to popular demand, the second edition of this race is scheduled to be held in November this year.
Source: SPAR Ireland
About SPAR Ireland
SPAR Ireland was established in 1963 and is operated by leading wholesale and retail company, BWG Foods. With a presence in every county across Ireland, SPAR is one of the country’s largest convenience retail groups. It operates three of the four SPAR formats: SPAR, EUROSPAR and SPAR Express, bringing consumers the most innovative products and instore offerings.