Two Irish Olympians, SPAR Ireland Ambassador boxer Kellie Harrington and rower Gary O’Donovan, have joined forces to launch SPAR Ireland’s new SPAR Better Choices campaign for 2023. The campaign aims to encourage customers to make ‘Better Choices’ when shopping across Ireland’s favourite convenience retail network.

The two Olympic medallists take each other on in a fun set of challenges to see who will be crowned the SPAR Better Choices Champion. To launch this initiative, SPAR Ireland has partnered with Dietician, Dr Yvonne Finnegan. There is an educational element to this campaign, with text on screen to inform viewers on the nutritional values of the food used by the Olympians in the challenges. The fun facts in the videos help build confidence in the mind of the consumer when it comes to making better choices when shopping in their local SPAR store.

“The SPAR Better Choices initiative gives customers guidance on choosing the best foods for their lifestyle while on the move. In conjunction with approved dietitians, we have been adding to the list over the years to ensure we are constantly bringing new and innovative products to SPAR shoppers”, said SPAR Ireland Sales Director Colin Donnelly.

Snack favourites of the SPAR Better Choices range include fresh fruit, rice cakes, popcorn, nuts, and seeds. SPAR stores provide meal solutions through high-protein meats, fresh vegetables, chilled soups, and high-fibre bakery products. Many stores offer SPAR customers better choices through self-serve salad bars and grab-and-go salad bowls from the chilled cabinet.

Source: SPAR Ireland

Read more about SPAR in Ireland

About SPAR Ireland

SPAR Ireland was established in 1963. It is operated by a leading wholesale and retail company, BWG Foods, now a subsidiary of SPAR Group Ltd Southern Africa.

With a presence across the Republic of Ireland, SPAR is one of the country’s largest convenience retail groups. In developing the business, SPAR Ireland has a long track record of recognising the strategic importance of new retail concepts. It operates three of the four SPAR formats: SPAR, EUROSPAR, and SPAR Express. These three formats bring consumers a comprehensive range of innovative products and instore offerings.