SPAR Ireland Ambassador Seamus Coleman launches Better Choices Campaign

August 31, 2023 IN THE CATEGORY: Health, Responsible retailing

Seamus Coleman, team captain of the Irish national football team and father of three children, recently launched SPAR Ireland’s Better Choices Back to School campaign, which aims to give a helping hand to the next generation when it comes to learning about healthy food and healthy lifestyles.

SPAR Ireland has created a series of easy, accessible breakfast and lunchbox recipes for children to make at home. The recipes include No Bake Breakfast Bars, Funny Faced Sambos and Veggie Dib Dabs, all designed with simplicity at their core.

This year’s Back to School campaign is entitled ‘Better Choices Little Chefs’, and SPAR is inviting budding chefs nationwide to put their own twist on the Better Choices recipes for a chance to win one of five SPAR ‘Better Choices Little Chefs’ cooking kits that include a chef’s apron and chef’s hat along with sandwich shapes and cookie cutters, vegetable cutters and decorations.

To be in with a chance to win one of these kits, parents can snap a photo of their little chef’s creations and upload it to SPAR Ireland’s Facebook or Instagram pages.

As a dad and elite footballer, Seamus Coleman is a big advocate of making better food choices and developing healthy eating habits for Back-to-School season and beyond. As SPAR Ambassador, he’s encouraging parents to make healthy food fun by getting children involved in cooking and baking their own exciting school lunches.

Speaking at the campaign launch, he commented: “I’m delighted to continue my long-term involvement with SPAR Ireland to highlight the SPAR Better Choices message and promote the importance of healthy eating. With three daughters at home, I appreciate the difficulties parents can have choosing between the convenient or nutritious option when preparing a meal, particularly when trying to get back into a back-to-school routine. The SPAR Better Choices recipes manage to tick both those boxes while making food preparation fun, meaning that making breakfast or lunch can be a wholesome family activity.”

SPAR Ireland Sales Director Colin Donnelly added: “At SPAR we understand that the back-to-school period can be stressful for parents. Through our Better Choices Programme we aim to offer quick, nutritious and affordable solutions that are easy to find in store and take the hassle out of mealtimes, both at home and in school. We’re excited to launch the SPAR Better Choices Little Chefs’ campaign, and can’t wait to see what budding kitchen geniuses nationwide come up with!”

The SPAR Better Choices Little Chefs’ recipes can be found on

Source: SPAR Ireland

Read more about SPAR in Ireland

About SPAR Ireland

SPAR is one of Ireland’s largest convenience retail groups, and has been serving communities in Ireland for over sixty years. From the time it opened its first store in Dublin in 1963, SPAR has been a leader in Irish convenience retailing, bringing consumers the most innovative products and in-store offerings. SPAR is part of leading retail and wholesale company BWG Foods UC and, with a presence in every county across Ireland, SPAR’s over 400 stores provide employment for 14,000 people locally.


Share article on LinkedIn