As part of the Buying Better Together strategy, SPAR actively collaborates with Challenger Brands. These on-trend brands disrupt the category, outperforming their established competitors and growing market share thanks to innovative NPD and savvy marketing.

SPAR International is proud to announce that we have agreed an additional international bonus programme with eleven Challenger Brands across the categories of drinks, sweet groceries and snacking.

By giving these brands a platform and introducing them to the diversity of markets in which SPAR operates as well as our logistical network, SPAR International is helping them to grow their business outside of their home market. Recent success stories include the introduction of Challenger Brands Tony’s Chocolonely and Oatly to new markets.

This partnership not only benefits SPAR Partners worldwide by offering on-top bonuses, fast growth and on-trend products; it also helps balance the category dominance of FMCG brands.

SPAR International uses strict criteria to select the right brands which have both the ambition and capacity to become an international Challenger Brand and thus preferred supplier.

An overview of all current Challenger Brand partnerships is available on SPAR Connect.

Don’t miss the opportunity to chat directly with these Challenger Brand suppliers during the Partnership Forum on 2 December. They will not only be showcasing their ranges but also be present in the virtual space to outline how they can support you in introducing these brands to your market.

• Cofresh (Eat Real)
• Oatly (Oat-Plant Based Drinks)
• Biotiful Dairy (Kefirs)
• De Smaakspecialist (Organic Line)
• Tony’s Chocolonely  (Honest Funky Chocolate)
• BOS (Origin Rooibos Ice Teas)

Register here for the SPAR International Partnership Forum free of charge.

If you are interested in listing one of the Challenger Brands or suggesting a local hero yourself, please reach out to us.