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Silver for SPAR enjoy commercial
At the 2019 Cannes Corporate Media & TV Awards, SPAR Hungary received the Silver Dolphin Award in the category, Marketing Communication – B2C. The prize was given for SPAR Hungary’s latest SPAR enjoy TV commercial, which showcased novelty animation techniques that highlight the convenience food products of the SPAR enjoy range. This is a prestigious accolade which is only presented to the very best corporate films, online media and television documentaries.
Trader of the Year
One of the most important retail and marketing honours received by SPAR Hungary this year was coming in second at the 2019 Trader of the Year competition. Recognising Hungary’s most innovative traders, the competition aims to encourage stores and service providers to contribute to the rapid development of the domestic retail market. In addition to its second-place Trader of the Year prize, SPAR Hungary was also awarded in the Best Instore Customer Experience category.
Domestic trade support
Based on the votes of 170 manufacturers and producers, SPAR Hungary received a silver award in a recent competition aimed at recognising locally-produced products. SPAR Hungary was also acknowledged for its leading role in promoting the development and trade of domestic products.
Best exhibitor award
At the 79th National Agriculture and Food Exhibition and Fair (OMÉK), SPAR Hungary’s onsite exhibition stand received the best exhibition prize. The stand offered a glimpse into the convenience product range of SPAR enjoy as well as selected products of the SPAR Lifestyle programme.
Joint action against food waste
SPAR Hungary’s food waste reduction programme received silver in the retail trade category of the Food Waste Prevention Awards at OMÉK. The award is given to companies that demonstrate effective and exemplary practices in successfully reducing food waste, without negatively affecting production efficiency and profitability.
SPAR store awards
Two of SPAR Hungary’s stores, the INTERSPAR Hypermarket in Miskolc and the Batthyány tér SPAR Supermarket in Budapest, have been awarded for their excellence in interior and exterior design, customer service, and communication by Trade Magazine’s SuperStore qualification. The INTESPAR, which was fully renovated last year, came first in the hypermarket category, while the recently modernised SPAR store ranked first in the supermarket category. The Budapest store was also the winner of the 2019 Store of the Year award.
“Ever since its establishment, SPAR Hungary has made it its mission to provide customers with the best shopping experience. Both the positive feedback from our customers and the excellent awards received this autumn, confirm that we are on the right track. SPAR Hungary will continue to develop and invest to ensure ongoing customer satisfaction,” said Márk Maczelka, Head of Communication at SPAR Hungary.
Source: SPAR Hungary
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About SPAR Hungary
The first SPAR Supermarket opened in Hungary in 1992, following the acquisition by ASPIAG (Austria SPAR International AG) of a majority stake in General Kereskedelmi Rt. Since its launch, SPAR Hungary has been actively involved in the development of the retail industry in the country.
The move to license independent retailers to operate the SPAR Brand has proven successful for Hungary, with new stores meeting the needs of a larger number of shoppers. The retailers benefit from becoming part of the SPAR organisation with access to own brand products, operating systems and the brand, whilst consumers enjoy the increased number of store locations.