The Regional Treasure communication campaign was launched in 2021 with the aim of bringing Hungarian small producers and consumers closer together. SPAR Hungary fosters local sourcing by offering high-quality products sourced from local family enterprises. This results in shorter supply chains and generates fewer environmental pressures from transportation. As an additional benefit, the programme creates jobs in small regions, with more than 600 people currently employed through partnerships with local business. The initiative also helped many of the businesses to reach foreign markets through mentoring and collaborative work with SPAR Hungary.
The Regional Treasures programme sees more than 400 products from 86 local suppliers available in stores across the country. The assortment is constantly renewed to offer a wide range of products in different categories. There are 56 products available in the 13 SPAR Supermarkets and 7 INTERSPAR Hypermarkets in and around Budapest. Feedback from the past two years showed that consumers like these unique, typically small-batch, food products. Items featuring the ‘red apple’ logo are easily recognised by customers.
SPAR Hungary’s support for local producers encourages local development, creating opportunities for businesses to showcase products to a wider audience.
Source: SPAR Hungary
Read more about SPAR Hungary
The first SPAR Supermarket opened in Hungary in 1992, following the acquisition by ASPIAG (Austria SPAR International AG) of a majority stake in General Kereskedelmi Rt. SPAR Hungary is one of the country’s largest employers, with a network of company-owned and independently run stores operating nationwide.