This December, SPAR Hungary partnered with the Hungarian Order of Malta to again run the ‘Joy to Give!’ (Adni Öröm!) Christmas campaign. During the campaign, volunteers were located at selected SPAR and INTERSPAR stores to accept food donations from customers. Shoppers could donate food items like sugar, pasta, canned goods, and sweets to support families in need this Christmas. Customers could also donate in other forms such as charity donation cards which were available both instore or online.
SPAR Hungary commissioned research which showed that 9 out of 10 people agree that donations, no matter what size, can be useful and beneficial for those in need. The campaign focus followed this message: that even the smallest of donations could make a difference this festive season. This was the inspiration for the campaign tagline: “Your donation is worth treasures”.
Nearly 200 tonnes of food was donated by SPAR customers supporting the campaign this Christmas. Additionally, more than 6.3 million Hungarian Forints (HUF) was donated through the donation cards purchased in the SPAR online shop and instore, with supporters donating another 5 million HUF Maltese Charity Service website. The donations will help 25,000 thousand families across the country who will receive food gift boxes before the holidays.
As a socially responsible organisation, SPAR Hungary actively participates in important causes, and supporting families and children in need is one of its key charitable goals. This is the 27th time that the Joy to Give! campaign has run in SPAR and INTERSPAR stores, reflecting the spirit of ‘better together’ which is inherent to the brand.
Source: SPAR Hungary
Read more about SPAR Hungary
The first SPAR Supermarket opened in Hungary in 1992, following the acquisition by ASPIAG (Austria SPAR International AG) of a majority stake in General Kereskedelmi Rt. SPAR Hungary is one of the country’s largest employers, with a network of company-owned and independently run stores operating nationwide.