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SPAR enters its 22nd year of Slovenian Basketball Association sponsorship

March 25, 2022 IN THE CATEGORY: Sport sponsorship

SPAR Slovenia has renewed its sponsorship contract with the Basketball Association of Slovenia (KZS), thus marking the 22nd year of this partnership. The signing of the new contract took place at the first highlight of the domestic basketball season – the final game of the SPAR Cup in the Kodeljevo Sports Hall in Ljubljana. David Kovačič, General Manager of SPAR Slovenia, was present at the event.

2022 is an important year for Slovenia’s Basketball Association as the men’s basketball team will defend their European Champion’s title and play in the World Cup qualifiers.

“We are all extremely proud that SPAR Slovenia has been collaborating with the Basketball Association of Slovenia and the Slovenian national basketball teams for 21 years already, now entering the 22nd year. I want to thank Mr David Kovačič for his continued support, and I look forward to many common success stories”, said Matej Erjavec, President of KZS, at the signing of the contract.

David Kovačič said: “Basketball in Slovenia connects and inspires positive emotions. Therefore, the decision to extend the cooperation with KZS was easy. We share common values ​​and believe in the development of domestic basketball. We will celebrate together again this year and believe in new victories.”

The first highlight of the season – the SPAR Cup

SPAR was also the title sponsor of the most recent Slovenian Cup competition, with 48 national clubs taking part. In the 21st SPAR Cup final on 18 February, Cedevita Olimpija prevailed over Helios Suns and won its first domestic Cup trophy since 2017.

Source: SPAR Slovenia

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About SPAR Slovenia

SPAR Slovenia, operated by ASPIAG (Austria SPAR International AG), was founded in 1991. ASPIAG is a subsidiary of SPAR Austria AG. SPAR has become a key employer in the country. A Distribution Centre, bakery, and corporate-owned stores provide employment opportunities.

SPAR Slovenia operates three store formats: SPAR, SPAR Supermarkets, and INTERSPAR Hypermarkets. The brand is one of the most trusted companies in the country. Nielsen research has placed SPAR first in terms of freshness, quality, and range. The SPAR Bakery has played a vital role in the overall fresh offer in Slovenia and has received excellent customer feedback.