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SPAR Denmark retailer wins prestigious FMI Store Manager Award

June 22, 2021 IN THE CATEGORY: Awards and prizes

SPAR International is delighted to announce that Malene Hansen, an independent SPAR retailer in Denmark, has won the prestigious FMI Store Manager Award in the international category, run by the US-based Food Marketing Institute (FMI).

Malene is a successful local retailer, a well-known member of the Haderup community, and a tutor for fellow SPAR retailers. Her enthusiasm for grocery retailing is reflected by her team and the excellent service they provide.

A recent investment in expanding the store led to an additional 110m2 being added, expanding the fruit and vegetable, delicatessen, and convenience ranges on offer.

One element of her success is the very hands-on approach with her team and with customers, interacting through social media and instore, gathering feedback on the retail offer, and giving advice. Malene has strong roots in the Haderup community, interacting with local schools and charities, with a particular focus on reducing food waste and improving sustainability.

Following the online people’s pick earlier this month, FMI held an online award ceremony on 17 June, announcing winners in all categories. Every year, FMI members nominate top store manager talent from their stores as part of our Store Manager Award program. For the virtual celebration, SPAR delegates from around the world could join in and celebrate the 2021 finalists, who stand out for their dedication, community commitment and innovation.

FMI awards are given to outstanding managers who generate sales growth, effectively communicate company and store goals and objectives, demonstrate team leadership in their store/company, provide exceptional customer service through in-store programs and improve community relations.

The Store Manager Awards and the live, virtual celebration were generously sponsored by The Coca-Cola Company.

Click here to read more about Malene, her journey, and her store.

Watch this video to learn more about Malene’s experience as a SPAR retailer in general and during the pandemic.

Source: FMI

Read more news from SPAR Denmark.


About SPAR Denmark

SPAR Denmark was founded in 1954 when Danish retail company, Dagrofa, was granted a licence to operate the brand in the market. In 2013, NorgesGruppen purchased 49% of the Dagrofa Group. This led to a major restructuring of the retail business, strengthening the SPAR Brand in Denmark.

SPAR Denmark has more than 130 supermarkets spread across the country, positioning itself as the largest independent retail chain in the market. Its headquarters are in Ringsted. Over the past years, SPAR Denmark has implemented a robust expansion plan focused on opening new stores in the capital city and larger cities nationwide.