For 2022, SPAR has leveraged its international network to deliver a global collaborative Christmas TV advert campaign. In this year’s “Enjoy Christmas your Way” advert campaign, the Christmas tree is the focus, representing not only Christmas worldwide but also SPAR’s iconic brand identity.

Created in cooperation with international advertising agency TBWA, the campaign includes two tv ads – one for branding and another for price and product – which SPAR country organisations could customise depending on specific market’s requirements. 

Every year, various Christmas media campaigns are deployed throughout our SPAR network across several channels. Each is different and unique and developed from scratch. Many of the campaigns feature short videos or engaging POS communications.

In the spirit of better together, SPAR International adopted a collaborative approach to communication over Christmas, combining SPAR resources to create significant economies of scale and provide an adaptable campaign across both online and offline channels over the last couple of years.