SPAR and Heineken team up to activate the UEFA Champions League for shoppers: Contact International
Through a collaboration between the SPAR brand and Heineken – the official global beer partner of the UEFA Champions League – several SPAR country organisations offered a bespoke and innovative consumer competition around European footballs premier club competition.
In our new issue of Contact International, we highlight this successful campaign which activated customers in SPAR stores across the retail network.
To read this feature, click here.
If you would like to read more from Contact International issue 3-2025, click here.
SPAR International’s Contact International magazine is available in four languages (English, German, Spanish, and Italian). The online quarterly publication covers a wide range of retail industry subjects, reflecting our diverse and global business.
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