INTERSPAR Austria launches largest online food shop in the city of Salzburg

March 30, 2017 IN THE CATEGORY: Digital and Marketing

  • Project Manager, Günter Kilian, SPAR Austria CEO, Dr. Gerhard Drexel and Managing Director INTERSPAR Austria, Markus Kaser

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  • The Homepage of the new INTERSPAR Online store

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  • Centrally located pick-up boxes

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  • Markus Kaser, Managing Director INTERSPAR Austria and Markus Rheinthaler of INTERSPAR Hallein with two staff members

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In September last year, INTERSPAR in Vienna launched the largest online food shop in Austria, offering about 20,000 products to shoppers in the city and surrounding areas. After a successful start in that region, INTERSPAR is now expanding the delivery area to Salzburg and surroundings.

Through this expansion, INTERSPAR will reach about 3 million Austrians living in over 200 communities, enjoying the ease of online food delivery. Same day delivery is possible – if an order is placed before 12:00 noon, customers can choose to collect their shopping that day from centrally located pick-up boxes at a nominal charge of €1 or have the order delivered to their homes at a cost of €4.90 same day. Shoppers spending more than €100 on a single order are not charged a delivery fee.

“Time in retail never stands still and the needs and purchasing behaviour of our customers are constantly developing. Our ambition, and at the same time our mission, is to react to these trends and to continue the development of retailing – both stationary and online. After the successful launch in Vienna, we are extending this additional sales channel to Salzburg and surrounding areas,” said CEO SPAR Austria, Gerhard Drexel.

Great results in Vienna
It was the right time to enter the online segment. “Our goal in Vienna was to gain as much experience as possible and to continue the optimisation of the entire service through customer feedback. We have achieved this goal, as the many positive customer responses about quality, freshness, choice and the trendy design of the online shop prove: Currently, our customer satisfaction rating is above 95%. With the best and most comprehensive online shop in Austria, we are ready to enter additional federal states in Austria,” said Markus Kaser, Managing Director INTERSPAR Austria.

Delivery to communities 30 kilometres from Salzburg
The new INTERSPAR online shop delivers to 40 communities in and around Salzburg, supplying the 320,000 inhabitants. Products are distributed from the INTERSPAR hypermarket in Hallein. Onsite, a 20-member team are responsible for ‘picking’ the products. Instore, the products are placed in the right cooling boxes to ensure that the lettuce stays crisp, the bread fresh and the ice cream frozen.

Easy ordering, shopped personally
The online ordering process developed by SPAR Austria is fast, intuitive and easy to use on all devices, from PC to smartphone. Customers can search for food products by keyword, filtered according to pre-defined food preferences such as organic or vegetarian, and order with just a few clicks. “For delicatessen, meat, fruit and vegetables you simply specify the desired weight. During the entire shopping process the shopping cart with selected products and the total amount is visible. The online shop offers features like shopping lists and favourites and meets the highest safety standards,” said Markus Kaser. Customers can pay online by credit card, PayPal, bank transfer or by invoice. Alternatively, once delivered, customers can pay by ATM or credit card.

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