The contribution was handed over by store manager Roberto Domeneghetti joined by Valentina Sarti from the DESPAR Sponsorships team to the Vice President of AIL, Daniel Lovato.
The campaign, called “Support research – Give hope”, enjoyed wide support among consumers. Marketing Director at DESPAR Northeast, Fabio Donà has declared: “We are delighted to play a role through our supermarkets to initiatives that have such a meaningful value for our communities. The outcome of this fundraising drive makes us particularly proud, firstly because the money raised for research will support AIL which has helped to successfully treat thousands of children with leukaemia. And secondly, because our customers reacted with enthusiasm to the proposal of supporting AIL – our special gratitude goes to them.”
Thanks to medical research, the recovery rate of patients suffering from leukaemia has improved from 40% to 80% during the last two decades. The 100% mark is close but to achieve that goal even more funding is needed.
Source: DESPAR Northeast
About SPAR Italy
SPAR International first granted a licence for the operation of the SPAR Brand to SPAR Italy in 1959. The first store opened in the latter part of 1960 and with it, SPAR became the first partnership of retailers and wholesalers to operate in Italy. SPAR Italy, known locally as DESPAR Italia, licenses regional partners, all of whom work together to grow the brand across the country.
The DESPAR Partners operate stores under three formats: DESPAR Neighbourhood Supermarkets, EUROSPAR Supermarkets and INTERSPAR Hypermarkets. Many of the larger format stores are company-owned, reflecting the scale of investment required. While the majority of the company’s turnover is acquired through these larger format stores, the independently owned neighbourhood supermarkets remain a key part of the business.