2023 SPAR European Cross Country Championships

November 10, 2023 IN THE CATEGORY: Sport sponsorship

SPAR is the proud principal sponsor of the 2023 SPAR European Cross Country Championships in Brussels, marking the grand finale of the 2023 athletic calendar.

The championship returns to the historic Laeken Park, the site of previous editions in Charleroi (1996) and Brussels (2008). The picturesque landscape is also home to the iconic Royal Castle and Atomium monument.

New competition twist

In a historic twist, the 2023 SPAR European Cross Country Championships introduces a game-changing innovation. For the first time in the event’s history, both men and women will compete over identical distances in their respective age groups, heralding a new era of equality in the sport. Athletes will run 5km for the U20 category, 7km for the U23 category, and 9km for the senior category.

SPAR International is delighted to collaborate with its local partners in Belgium in supporting this event onsite. Both Retail Partners Colruyt Group and Lambrechts in Belgium are proud to showcase the competition to consumers and fans.

Tickets are already on sale, offering fans a once-in-a-lifetime opportunity to witness Europe’s most exceptional cross country athletes in action. For those fans unable to join, the Championships will be live-streamed on the European Athletics website, hosted on the All-Athletics platform, in partnership with Eurovision Sport.

The 2023 SPAR European Cross Country Championships promises to be a historic and unforgettable event. As the countdown begins, athletes, spectators, and organisers are eagerly looking forward to this year’s competition.

For more details on ticketing and competition updates, please visit the European Athletics website.

Read more about SPAR in Belgium

About SPAR Belgium

SPAR was launched in Belgium in 1947, representing the first step in the brand’s international development. Two partners – Retail Partners Colruyt Group and Lambrechts – now operate over 300 SPAR branded stores across the country.

SPAR Retail Partners Colruyt Group operates SPAR and has a combination of company-owned and independently operated stores. SPAR Lambrechts focuses on serving customers through the SPAR and SPAR Express formats, all operated by independent retailers.