A selection of Appleby Westward’s Gillett’s SPAR stores around Plymouth and Exeter were the first to launch with Zapper’s smart loyalty app while further development expansion across the SPAR UK network is taking place.
Quick and easy to use, shoppers simply open the app, scan a QR code at the till and payment, including voucher redemption and loyalty card updates, are seamlessly processed in just a few seconds. With 46% of Zapper customers completing a loyalty card in convenience stores around the UK since launch in December 2016, it is apparent Zapper is already becoming habitual for many shoppers.
Ian Taylor, SPAR UK Retail Director, said: “We are focused on offering excellent customer service. Working with Zapper means that customers are motivated to shop at SPAR rather than at a competitor store. Our customers have many great reasons to shop with us and there are enormous benefits to retaining and rewarding them. We continue to develop exciting modern and relevant convenience stores and Zapper mobile payment rewards loyalty and enables our customers to pay for their goods faster which in turn will encourage repeat use instore.”
Zapper’s smart solution is affordable, versatile and easy to use; once installed stores can be live and transacting within hours. Zapper’s universal solution delivers instant mobile payments and seamless rewards, helping retailers understand shoppers to build a more efficient and profitable business.
Not only is Zapper a game-changing tool for convenience retailers but tech-savvy FMCG brands can also gain personal insights and contact their customers directly via Zapper. Brand specific digital vouchers can be sent in seconds via the Zapper app to consumers directing them into SPAR UK and other convenience retail stores to automatically redeem their vouchers. No paper, no cards, no hassle.