Over the festive period, collection baskets were made available to customers and staff in these stores. The response from the local community was unbelievable, with an estimated £1,500 collected instore. Donations included food, drink, gloves, scarves, socks and toiletries.
The SPAR fund-raising was added to the stock collected by other collection points; totalling 3.5 tonnes of stock for the Worcestershire Homeless Appeal. The charity and volunteers sorted these goods into Christmas shoeboxes and gift bags which were given to the disadvantaged, vulnerable and homeless.
In addition to this fund raising, the company’s charitable trust – the Blakemore Foundation- awarded a further £1,260 to the charity via its employee match funding. This will be used by the charity to purchase further supplies in the colder months, such as sleeping bags, blankets, socks and tents.
Blakemore Retail Area Manager and organiser Donna Cooper commented: “To see colleagues’ enthusiasm for the Worcestershire Homeless Appeal was amazing. It is the first year our Blakemore Retail SPAR stores have ever done something like this and I am pleased to say it was a massive success.
Worcestershire Homeless Appeal said: “We would like to say a huge thank-you to everyone that has supported our 2016 Christmas Appeal. We have been overwhelmed, stuck for words and even had a tear in our eye by the generosity of so many warm hearted people; we are humbled by your support.”